As a senior design professional, I am focussed collaboration and creative thinking, challenging norms and bringing ideas to life.
My strengths lie in translating client and customer requirements and delivering compelling, creative concepts – providing the oversight and direction required to deliver impactful campaigns that resonate with audiences.
With a focus on corporate and multinational creative assignments, I have led multiple teams to translate client briefs and develop successful campaigns across a range of mediums to diverse audiences.
I am dedicated to continued application of conceptual design skills, ongoing training and research in order to continue to innovate, develop and deliver quality outcomes.
Creative Lead
Dec 2019 - Jun 2023
As Creative Lead, my role was primarily telling (and selling) a story visually. From overall concept to individual illustrations, everything I created reflects and enhances client need and Deloitte’s brand, delivering ideas which were new, unique, and compelling. ...
learn moreA series of photos I took of miniature people to be used as personas in a major bid.
The welcome poster I designed for a strategy meeting to win a bid for a major mining supply company.
The cover for a proposal for a major drink manufacturer
The cover used on a bid for a major furniture manfacturer using a photo from the mini figure series
A cover for a bid for a company that manufactures
food supplements, fragrances, vitamins, etc.
One of the printed posters I designed for a strategy meeting to win a bid for a major mining supply company.
Senior Graphic Designer
Feb 2018 - Nov 2019
Create high value presentations within tight deadlines to be used to sell iP2 Entertainment’s multi-million-dollar facilities across the globe. Creation of multi-lingual signage, packaging and on brand collateral for use in these centres, both in print and digital form. ...
learn moreConcept for the logo of the Family Entertainment Centre for Mattel
A sticker designed as a decorative element for the NGUX Family Entertainment Centre (Nat Geo Ultimate Explorer)
The bears were created to be used on an ice cream vending machine in the NGUX Family Entertainment Centre (Nat Geo Ultimate Explorer)
A slide from the presentation to sell a Ducati themed entertainment centre
A sticker designed as a decorative element for the NGUX Family Entertainment Centre (Nat Geo Ultimate Explorer)
Compliance signage created for the Mattel family entertainment centre (Barbie)
A sticker designed as a decorative element for the NGUX Family Entertainment Centre (Nat Geo Ultimate Explorer)
Cover slide of the presentation to sell the NGUX Junior Explorer concept
A sticker designed as a decorative element for the NGUX Family Entertainment Centre (Nat Geo Ultimate Explorer)
Art Director
Jan 2016 - Dec 2017
Leading creative direction across three brands: Philips, AOC (business) and AOC / AGON (Gaming), supporting a team of over 100 business development professionals across Europe and the UK ...
learn moreI was responisible for the art and video used to launch the collaboration between AOC and Studio F.A. Porsche
A screen shot from one of the videos I had provided the art direction for
Main art created for the launch of the AOC Agon brand in Europe
Series of GIFs made to promote the pop-up camera freature in the Philips monitors
Main art created to promote the partnership between AOC and the Independence Day 2 movie
I provided the art direction for a series of web banners made to promote the partnership between AOC and the Assassin's Creed movie
Was the art director for the creation of the Philips monitors web site and the complete redesign of the AOC web site
Creative Design Lead
May 2008 - May 2011 and
Jan 2012 - Dec 2016
My role as Creative Lead required design oversight of all Staples' printed catalogues, product packaging and the web banners across Europe. I was also asked to assist the head office in the US with the development of the European brand guidelines, ...
learn moreBanners and animations made to promote the Black Friday Sale in Europe
Applied the new packaging to the range of Staples product in Europe
Concept created for a series of web banners to promote a sale for Staples in France
Printer ink packaging concept designed so that the product hung upright in the shelves